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Lead-aware. Photo-aware. Team-ready.

Turn new leads into BETTER first replies.

Feply is for service pros who want more than a generic autoresponder. It reads the lead description, reviews the photos that came in with the job, pulls the missing quote details forward, and drafts a first reply that feels specific, useful, and on-brand. Start review-first, switch on automation when ready, and manage the whole workflow from solo owner to full team.

Reads lead descriptions + photosNon-generic first repliesReview-first or full automationSolo to Team workspace control
Live reply engine preview
New Lead
Lead understood
What Feply reads
Lead descriptionPhotosService typeLocation
Missing quote details
  • Approximate bench and bookshelf dimensions
  • Install only vs. materials included
  • Paint-grade finish vs. stain-grade finish
Reply strategy
Specific openerNo generic fillerAsk only what is missing
Suggested first reply

Hi Grant, I reviewed the details and photos you sent for the bookshelf and bench project. It looks like this may be a paint-grade built-in style job, so the fastest way for me to point you in the right direction is to confirm the approximate dimensions, whether you want materials included, and whether you want everything finished for paint or stain. Once I have that, I can tell you the best next step. Thanks, Jay

Built to sound informed, not robotic. Fast enough to win the first touch, specific enough to keep the customer replying.
Solo owner

Use review mode and keep every send in your hands.

Automation ready

Move into test mode, then live automation when the workflow is dialed in.

Team suite

Scale into shared templates, workspaces, roles, and billing.

Reads real job context

Description, service type, and visual cues are read before the reply is built.

Avoids generic filler

The first message asks what is missing instead of blasting a canned opener.

Built to run the suite

Go from owner-operated review flows to shared team controls and governance.

Why it lands better

Speed gets you seen. Context gets the customer to answer back.

Feply keeps the speed advantage that matters on new leads, but it does not stop at fast. The workflow is built to understand the job, avoid generic filler, and start the conversation with details that feel useful.

Speed still matters
21×

Higher chance of qualifying a lead when contact happens within 5 minutes vs. 30 minutes.

100×

Better odds of connecting with a lead when response is within 5 minutes vs. 30+ minutes.

Benchmarks from the Harvard Business Review summary of speed-to-lead research (InsideSales / MIT), “The Short Life of Online Sales Leads” (2011).

View source
Why it does not sound generic
Reads the lead description first

The first reply is grounded in the actual scope instead of pretending every job looks the same.

Pulls forward the missing quote details

The message asks only what is still needed to move pricing or booking forward.

Can use the photos attached to the lead

Visual cues help the draft feel more informed when the customer includes project images.

Stays tied to your tone and workflow

Templates, profile settings, automation controls, and team governance keep replies aligned.

Step 01
Read the actual lead

Feply takes in the lead description, service details, customer location, and attached photos before it decides what the first reply should do.

Step 02
Ask what is still missing

Instead of sending a vague opener, it pulls forward the exact quote details or booking details that still need to be confirmed.

Step 03
Run the workflow your way

Keep it manual, stay review-first, or move into automation and team controls when the process is ready to scale.

What you are actually buying

More than a fast reply button. A better first-touch workflow.

Feply is built to help service pros respond faster without turning their first message into the same generic script every other tool sends.

Lead-aware drafting

Drafts start from the actual job details instead of a thin template shell, so the first message feels informed from the first sentence.

Photo-aware quote prep

When a lead includes photos, Feply can use those visuals to sharpen the first-touch reply and pull better questions forward.

Review-first to automation

Stay in manual review, use test mode, or move into live automation once you trust the workflow and want more speed.

Full operational suite

Go beyond a simple responder with workspaces, templates, permissions, billing, and shared controls built for growth.

Built To Grow With You

Start as a solo operator. Grow into a managed reply system.

The product story is not just automation. It is a full reply operation that can stay lightweight for one person or expand into shared team controls when the volume and the stakes get higher.

Solo owner
Keep every message in your hands

Use Feply to do the heavy lifting on first-touch thinking while you keep review and send control.

Growing operation
Build a safer automation workflow

Use test mode, guardrails, and run history to tighten the process before you rely on it more heavily.

Team workspace
Scale with shared structure

Add roles, workspace-level controls, shared templates, and centralized billing when reply operations move beyond one person.

Pricing

Simple pricing for better replies,stronger controls, and scalable operations.

Start with higher-quality first replies, then move into automation, shared team tools, and deeper operational control when you need them.

Save 2 months

Starter

$19/mo

For solo pros who want review-first help with a lightweight monthly automation allowance.

Included
  • Thumbtack lead extraction
  • 50 AI drafts per month
  • 10 auto-send quota
  • Insert + focus workflow
  • Basic business profile
  • Standard support
Get started
Most popular

Pro

$59/mo

For active pros who want controlled automation, stronger routing, and faster response times.

Included with Pro
  • Thumbtack lead extraction
  • 100 AI drafts per month
  • 100 auto-send quota
  • Insert + focus workflow
  • Dry-run automation
  • Auto-send first reply
  • Standard templates
  • Pipeline lead tracking
  • Standard response routing
  • Advanced profile rules
  • Run history and activity logs
  • Priority support
Start Pro trial

Team

$175/mo

For teams and agencies managing multiple pros, workflows, or accounts.

Includes 2 seats. Additional team members are billed at $8 per seat.

Included with Team
  • Thumbtack lead extraction
  • Unlimited AI drafts per month
  • Unlimited auto-send quota
  • Insert + focus workflow
  • Dry-run automation
  • Auto-send first reply
  • Standard templates
  • Pipeline lead tracking across team
  • Standard response routing
  • Advanced profile rules
  • Run history and activity logs
  • Priority support
Team-specific
  • 2 seats included, then $8 per additional team member
  • Multi-workspace control for up to 5 workspaces
  • Shared templates
  • Prompt governance
  • Approval-ready safety controls
  • Team roles
  • Advanced analytics
  • Centralized billing
  • Feply AI Steering Pool
  • Feply AI analytics
Get started
Optional add-ons

Optional auto-send add-ons

Available on Starter and Pro. These add-ons expand the auto-send quota and follow the same monthly or yearly view selected above.

No yearly discount applies to add-ons.
+10 auto-sends
$9.99/mo

Adds 10 more auto-send first replies to each billing period.

+20 auto-sends
$15.99/mo

Adds 20 more auto-send first replies to each billing period.

+30 auto-sends
$19.99/mo

Adds 30 more auto-send first replies to each billing period.

FAQ

Questions service pros ask before they trust the workflow.

What makes Feply different from a generic autoresponder?

Feply is built to understand the job before it drafts. It reads the lead description, pulls forward the missing quote details, and can use lead photos when they are present so the first reply sounds specific instead of canned.

Does Feply read photos too?

Yes. When a lead includes photos, Feply can factor those visuals into the first-touch workflow instead of relying only on the written description.

Do I have to auto-send messages?

No. Most customers start in review-first mode, use test mode while they tune the workflow, and only enable live automation when they are comfortable with the reply quality and controls.

Can Feply work for solo operators and teams?

Yes. You can start as a one-person shop and grow into shared workspaces, templates, team roles, centralized billing, and governance when you need more operational control.

Ready to launch?

Turn better first replies into more booked jobs.

Start with lead-aware replies, keep control of every message, and grow into a full workflow with automation, billing, onboarding, and support in one place.